AAU Student Projects - visit Aalborg University's student projects portal
An executive master's programme thesis from Aalborg University
Book cover


Mitigating overtourism in Venice: the perspective of local businessowners

Authors

;

Term

1. term

Education

Publication year

2024

Abstract

This project examines the strategies currently used to promote sustainable tourism in Venice and assesses their effectiveness at mitigating overtourism from the perspective of local business owners. Drawing on six semi-structured interviews with local business owners, the study explores environmental, socio-cultural, and economic impacts of mass visitation, including waste, pressure on the lagoon, rising living costs, and dependence on tourism. Participants are aware of measures such as tourist quotas, the ban on large cruise ships, and public awareness campaigns, but offer mixed views on how well these work. Across interviews, respondents call for stronger enforcement, deeper community involvement, and greater economic diversification to balance income with the protection of natural and cultural heritage. The study concludes by recommending further research with a larger sample and comparisons to other cities facing similar challenges.

Dette projekt undersøger, hvilke strategier der aktuelt anvendes til at fremme bæredygtig turisme i Venedig, og hvor effektive de er til at dæmpe overtourism set fra lokale virksomhedsejeres perspektiv. Med seks semistrukturerede interviews med lokale virksomhedsejere belyser studiet miljømæssige, socio-kulturelle og økonomiske konsekvenser af masseturisme, herunder affald, pres på lagunen, stigende leveomkostninger og afhængighed af turisme. Deltagerne kender til tiltag som turistkvoter, forbud mod store krydstogtskibe og oplysningskampagner, men vurderer deres effekt forskelligt. På tværs af interviewene peges der på behovet for stærkere håndhævelse, større lokal inddragelse og øget økonomisk diversificering for at skabe balance mellem indtægter og beskyttelse af natur- og kulturarv. Studiet afslutter med at anbefale yderligere forskning med et større datagrundlag og sammenligninger med andre byer med lignende udfordringer.

[This apstract has been generated with the help of AI directly from the project full text]

Keywords