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A master's thesis from Aalborg University
Book cover


From Stage Gate to Corporate Culture

Author

Term

10. term

Publication year

2011

Submitted on

Pages

74

Abstract

Med udgangspunkt i livscyklusteori og en funktionel ontologi (en struktureret kortlægning af centrale begreber og deres roller) effektiviserer afhandlingen den indledende idé-screening i corporate entrepreneurship (udvikling af nye initiativer i etablerede virksomheder). Den udvikler en holistisk procesmodel med fokus på epistemologi – altså at betragte screening som en læringsproces. For at gøre modellen praktisk udformes en stage-gate-model med klare beslutningspunkter for ledelse og styring samt en værktøjskasse til vejledning. Metoden er overvejende induktiv og bruger triangulering til at validere data. Procesmodellen, stage-gate-modellen og værktøjskassen vurderes nyttige til at understøtte en mere effektiv virksomhedskultur.

Based on life cycle theory and a functional ontology (a structured map of key concepts and their roles), the thesis streamlines the initial idea screening in corporate entrepreneurship (developing new ventures within established firms). It builds a holistic process model focused on epistemology—that is, treating screening as a learning process. To make the model practical, it introduces a stage-gate model with clear decision points for management and control, plus a guidance toolbox. The research approach is largely inductive and uses triangulation to validate data. The process model, stage-gate model, and toolbox are found useful for supporting a more effective corporate culture.

[This abstract was generated with the help of AI]