The Co-creative Carnival: Service design in events

Byciute, Daina ; Johansen, Anne-Louise Fyhring

4. term

Service Systems Design, Master

2016

2016-06-01

142

Dette speciale undersøger, hvordan servicedesign—en tilgang, der bruger research og samskabelse til at forbedre services—kan hjælpe Karneval i Aalborg med at øge deltagernes lyst til at støtte begivenheden. Med udgangspunkt i indsigter fra brugere og organisationen definerer projektet den centrale udfordring som en lav oplevet værdi af at støtte karnevallet og udvikler et forslag til at øge denne værdi. Løsningen er et samskabende system, der gør det muligt for interessenter at samarbejde og i fællesskab skabe værdi for deltagerne. Arbejdet fokuserer både på samarbejdet mellem interessenter og på karnevallets primære målgruppe: unge i Aalborg. Specialet præsenteres i to dele: en præsentationsrapport, der beskriver den endelige løsning til karnevalsorganisationen, og en procesrapport, der forklarer forløbet og begrundelsen bag løsningen.

This thesis explores how service design—an approach that uses research and co-creation to improve services—can help the Aalborg Carnival increase participants’ willingness to support the event. Drawing on insights from users and the organization, the project defines the core challenge as the limited perceived value of supporting the carnival and develops a proposal to raise that value. The proposed solution is a co-creative system that enables stakeholders to collaborate and jointly create value for participants. The work centers on stakeholder collaboration and on the event’s main target group: young people in Aalborg. The thesis is presented in two parts: a presentation report that describes the final solution for the carnival organization, and a process report that explains the steps and reasoning behind it.

[This abstract was generated with the help of AI]

Co-creation ; service design ; motivation ; stakeholder

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Byciute, Daina:

• The Co-creative Carnival: Service design in events (2016)

Johansen, Anne-Louise Fyhring:

• The Co-creative Carnival: Service design in events (2016)