The Art of Buying 'Good' Light: a study of valuing in practice

Kunsten at købe 'godt' lys: et studie af værdisætning i praksis

Stewart, Sarah Dawn ; Andersen, Tue Woong Højsted

4. term

Techno-Anthropology, Master

2016

2016-09-13

80

Dette speciale undersøger, hvordan forbrugere vurderer og vælger lys i hverdagen, og hvilke udfordringer de møder, når de køber lyskilder. Baggrunden er, at mange fravælger LED-lys til fordel for halogen-, gløde- og sparepærer. Dansk Center for Lys har rejst denne problemstilling og efterlyst kvalitativ viden om, hvorfor private forbrugere ikke tager LED i brug i det ønskede omfang, og hvad der kan hjælpe dem. Undersøgelsen bygger på observationer, interviews og en samskabende workshop (inspireret af Future Workshops), som giver indblik i forbrugernes oplevelser i købssituationen. Indsigterne er omsat til konkrete designforslag, der er afprøvet gennem prototyper og tests med potentielle slutbrugere. Målet er en direkte intervention, der gør det nemmere og mere intuitivt at købe lys og dermed understøtter overgangen til LED i hjemmet. Den foreslåede intervention er en redesignet emballage til lyskilder, udviklet på baggrund af forbrugernes forslag. Specialet viser samtidig, hvordan brugerinddragelse kan styrke produktudvikling, når man vil ændre en købssituation. For at forandringen kan slå igennem, skal løsningen fungere for alle involverede parter, hvilket kan være en udfordring. Specialet er udarbejdet i samarbejde med Dansk Center for Lys, som også er aftager, og har til hensigt at bidrage til fremtidig forskning.

This thesis examines how consumers assess and choose lighting in everyday life, and what challenges they face when buying light sources. The starting point is that many choose not to buy LEDs, preferring halogen, incandescent, and compact fluorescent lamps. The Danish Center for Light raised this issue and requested qualitative insight into why households are not adopting LEDs as expected and what could help. The study is based on observations, interviews, and a co-creative workshop (inspired by Future Workshops) that illuminate people’s experiences in the purchase situation. These insights were translated into design proposals and explored through prototypes and testing with potential end users. The aim is a direct intervention that makes buying lighting easier and more intuitive, thereby supporting the shift to LEDs at home. The proposed intervention is redesigned light-source packaging developed from consumers’ suggestions. The thesis also highlights how involving users can strengthen product development when the goal is to change a purchasing situation. For the change to take hold, the solution must work for all parties involved, which can be challenging. The thesis was conducted in collaboration with the Danish Center for Light, the intended recipient, and aims to inform future research.

[This abstract was generated with the help of AI]

Lys ; LED ; valuing ; praksis

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Stewart, Sarah Dawn:

• The Art of Buying 'Good' Light - a study of valuing in practice: a study of valuing in practice (2016)

Andersen, Tue Woong Højsted:

• The Art of Buying 'Good' Light - a study of valuing in practice: a study of valuing in practice (2016)