The Art of Buying 'Good' Light - a study of valuing in practice: a study of valuing in practice

Kunsten at købe 'godt' lys - et studie af værdisætning i praksis: et studie af værdisætning i praksis

Stewart, Sarah Dawn ; Andersen, Tue Woong Højsted

4. term

Techno-Anthropology, Master

2016

2016-09-13

80

Specialet undersøger de hverdagspraksisser, der former forbrugernes værdisætning af lys og deres valg af lyskilder. Målet er at forstå, hvorfor mange stadig fravælger LED til fordel for halogen-, gløde- og sparepærer, og hvordan købssituationen kan forbedres. Problemstillingen er rejst af Dansk Center for Lys, som efterspørger kvalitativ viden om barrierer for LED-optagelse i private hjem. Undersøgelsen bygger på observationer, interviews og en workshop inspireret af Future Workshops, en deltagerdrevet metode til at formulere og konkretisere nye løsninger. Indsigterne er omsat til designforslag, der er prototypt og testet med potentielle slutbrugere. Resultatet er en endelig prototype på en direkte intervention i købssituationen: en redesignet emballage til lyskilder, udviklet på baggrund af forbrugernes forslag. Emballagen skal gøre valget mere enkelt og intuitivt, så flere vælger LED i hjemmet. Specialet viser samtidig, hvordan brugerinddragelse kan styrke produktudvikling, og fremhæver, at løsningen skal fungere for alle aktører i feltet, hvilket kan være en udfordring. Arbejdet er udført i samarbejde med Dansk Center for Lys, som også er aftager, og det er vores hensigt, at resultaterne bidrager til fremtidig forskning.

This thesis examines the everyday practices that shape how consumers value and choose light sources. The goal is to understand why many still opt for halogen, incandescent, and compact fluorescent bulbs instead of LEDs, and how the purchasing experience can be improved. The problem was posed by Dansk Center for Lys, which seeks qualitative insight into barriers to LED adoption in private homes. We collected data through observations, interviews, and a workshop inspired by the Future Workshops method, a participatory approach for imagining and specifying new solutions. We translated these insights into design proposals, prototyped them, and tested them with potential end users. The outcome is a final prototype for a direct intervention in the purchasing context: redesigned packaging for light sources, developed from consumer suggestions. The packaging aims to make the choice easier and more intuitive so that more people select LEDs at home. The thesis also shows how user involvement can strengthen product development and stresses that the solution must work for all stakeholders in the field, which can be challenging. The project was conducted in collaboration with Dansk Center for Lys, which is also the recipient, and is intended to inform future research.

[This abstract was generated with the help of AI]

lys ; LED ; valuing ; praksis

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Stewart, Sarah Dawn:

• The Art of Buying 'Good' Light: a study of valuing in practice (2016)

Andersen, Tue Woong Højsted:

• The Art of Buying 'Good' Light: a study of valuing in practice (2016)