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A master's thesis from Aalborg University
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The arrival sequence in cruise tourism and its influence in relation to tourists' distribution at the destination - A case study of Copenhagen

Authors

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Term

4. term

Education

Publication year

2017

Abstract

Krydstogtturismen er vokset hurtigt, hvilket skaber bekymring for trængsel og skæv udnyttelse af byrum. Dette casestudie fra København udfylder et hul i destinationsforskningen ved at undersøge ankomstsekvensen i krydstogtturisme og dens relation til den rumlige fordeling af besøgende. Ankomstsekvens forstås som den information og de rammer, gæster møder ombord og i havnen, som former deres første valg og bevægelser. Med kvalitative metoder—observationer, semistrukturerede interviews og netnografi—understøttet af videnssamskabelse, en induktiv tilgang og en tilpasset grounded theory, identificerer studiet elementer, der påvirker ankomstsekvensen: informationen ombord og i havnen, kajens placering samt om besøgende udforsker destinationen selv eller via udflugter. I relation til fordelingen på destinationen er informationen ombord og i havnen ikke nogen stærk drivkraft. Fordelingen påvirkes i højere grad af transportinfrastruktur, turisternes kendskab til destinationen, teknologier og information brugt til navigation på stedet, udflugternes udformning samt om havnen fungerer som anløbshavn eller turnaround-havn. Projektet bidrager ved at definere begrebet ankomstsekvens, identificere dets drivkræfter og belyse koblingen til fordeling, og det viser den praktiske værdi af netnografi sammen med de valgte analytiske tilgange. Indsigterne kan støtte destinationsledelse i at dæmpe trængsel og forbedre gæsteoplevelser i København og lignende krydstogthavne.

Cruise tourism has grown rapidly, raising concerns about crowding and uneven use of urban spaces. This Copenhagen-based case study addresses a gap in destination research by examining the arrival sequence in cruise tourism and how it relates to the spatial distribution of visitors. Arrival sequence is understood as the information and conditions encountered onboard and at the port that shape visitors’ first decisions and movements. Using qualitative methods—observations, semi-structured interviews, and netnography—guided by knowledge co-creation, an inductive approach, and an adapted grounded theory, the study identifies elements that influence the arrival sequence: information provided onboard and at the port, the location of the pier, and whether visitors explore independently or on shore excursions. When related to distribution across the destination, onboard and port information is not a strong driver. Instead, distribution is chiefly affected by transport infrastructure, visitors’ familiarity with the destination, navigation technologies and information used on site, the design of shore excursions, and whether the port functions as a port of call or a turnaround port. The project contributes by defining the arrival sequence concept, identifying its drivers, and exploring its link to distribution, and it demonstrates the practical value of netnography alongside the chosen analytical approaches. The insights can support destination managers in mitigating crowding and improving visitor experiences in Copenhagen and comparable cruise ports.

[This summary has been generated with the help of AI directly from the project (PDF)]