Sustainable Practices in the Global Fashion Industry: A Case Study of Bestseller and its Impact on China's Sustainable and Environmental Responsibility Efforts
Author
Pivac, Magdalena
Term
4. term
Publication year
2023
Abstract
This thesis examines how the Danish fashion retailer Bestseller implements sustainability in partnership with Chinese suppliers and manufacturers, and how this shapes environmental and social responsibility across the global fashion value chain. Guided by stakeholder theory and global value chain theory, it analyzes how the interests and expectations of workers, consumers, local communities, and environmental organizations intersect with sustainable sourcing, production, circularity, and recycling. The study also assesses the role of Bestseller’s relational corporate governance model in its collaboration with China and the implications for EU‑China trade dynamics in sustainable textiles. Methodologically, the thesis adopts a qualitative case study with triangulation and thematic analysis. The excerpt indicates that the work offers insights for policy and industry by mapping opportunities and constraints for integrating sustainability along the value chain; specific empirical findings are not reported in the provided pages.
Denne afhandling undersøger, hvordan den danske modevirksomhed Bestseller arbejder med bæredygtighed i samarbejde med kinesiske leverandører og producenter, samt hvilke konsekvenser dette har for miljømæssig og social ansvarlighed i den globale modeværdikæde. Med udgangspunkt i interessentteori og teorien om globale værdikæder analyseres, hvordan interessersammenfald og forventninger fra bl.a. arbejdere, forbrugere, lokalsamfund og miljøorganisationer påvirker bæredygtig indkøb, produktion, cirkularitet og genanvendelse. Afhandlingen vurderer desuden betydningen af Bestsellers relationsbaserede corporate governance-model for samarbejdet med Kina og for EU‑Kina handelsdynamikker inden for bæredygtige tekstiler. Metodisk anvendes et kvalitativt casestudie med triangulering og tematisk analyse. Uddraget indikerer, at studiet bidrager med indsigter til politikudvikling og branchepraksis ved at kortlægge muligheder og barrierer for at integrere bæredygtighed på tværs af værdikæden; konkrete empiriske resultater fremgår ikke af de medfølgende sider.
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