Optimizing Environmental Responsibility Integration in the Hotel Industry A Comprehensive Exploration for Modern Operational Frameworks
Authors
Maksimovska, Ana ; Matasovská, Ivana
Term
4. term
Education
Publication year
2024
Submitted on
2024-05-30
Pages
80
Abstract
This thesis examines how hotels can integrate environmental responsibility into modern operational frameworks amid growing tourism and associated sustainability challenges. It highlights the pivotal role of hotel managers in adopting holistic decisions that account for health, social, economic, and environmental impacts. The study combines a comprehensive literature review, industry examples and case studies (including programs such as Marriott’s Serve 360 and Hilton’s Travel with Purpose), comparative analyses of eco-labels and standards, and semi-structured interviews with hotel representatives and an industry association to gather practice-oriented insights. The methodology employs triangulation, ethical considerations, and quality criteria, with acknowledged limitations in interviews, case studies, and the literature review. The thesis discusses the economic and environmental benefits of “greening” hotel operations, leadership styles, and technological innovations, and offers practical recommendations to reduce environmental impacts while strengthening competitiveness, profitability, and brand image. Specific findings are presented in the thesis’s analysis and discussion but are not fully detailed in this excerpt.
Denne afhandling undersøger, hvordan hoteller kan integrere miljøansvar i moderne driftsrammer i lyset af stigende turisme og de tilknyttede bæredygtighedsudfordringer. Den belyser hotellederes centrale rolle i at anvende holistiske beslutninger, der tager højde for sundhedsmæssige, sociale, økonomiske og miljømæssige konsekvenser. Arbejdet omfatter en omfattende litteraturgennemgang, brancheeksempler og cases (herunder programmer som Marriott’s Serve 360 og Hilton’s Travel with Purpose), sammenlignende analyser af miljømærker og standarder samt semistrukturerede interviews med hotelrepræsentanter og en brancheorganisation for at indsamle praksisnær viden. Metoden bygger på triangulering, etiske overvejelser og kvalitetskriterier, og begrænsninger ved interviews, cases og litteraturgennemgang adresseres. Afhandlingen diskuterer de økonomiske og miljømæssige gevinster ved “greening” af hoteldrift, ledelsesstile og teknologiske innovationer samt giver praktiske anbefalinger til at reducere miljøpåvirkninger og styrke konkurrenceevne, rentabilitet og image. Konkrete resultater er behandlet i afhandlingens analyse og diskussion, men er ikke fuldt gengivet i dette uddrag.
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