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A master's thesis from Aalborg University

Book cover

Oasis of Ambition: The Branding of Dubai as a Tourist Destination

Translated title

Oasis of Ambition: The Branding of Dubai as a Tourist Destination

Authors

Frausing Thomsen, Ina ; Lynnerup Nielsen, Jette ; Vanghaug Espelund, Julie Marie ; Rytter Asferg, Anne

Term

10. term

Education

Culture, Communication and Globalization. English

Publication year

2008

Submitted on

2008-05-28

Pages

160

Keywords

Dubai ; Destination Branding ; Tourism ; Modern Tourists ; Authenticity

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