How has Nefab internationalized its operations in Slovakia: an Exploratory Case Study
Author
Petrovic, Dusan
Term
4. Term
Publication year
2019
Submitted on
2019-09-06
Pages
54
Abstract
This thesis examines how Nefab, a Swedish industrial packaging multinational, internationalized its operations in Slovakia. It aims to explain the motives, timing, and entry mode, and to link firm-specific and country-specific advantages. The case centers on the establishment of a greenfield manufacturing and sales unit in Levice in 2005. Using an exploratory single-case design grounded in internationalization theory, the study draws on Dunning’s OLI paradigm, FDI motives (resource-, market-, efficiency-, and strategic asset-seeking), the liability of foreignness, four perspectives (institutional-economic, learning, strategic competition, and inter-organizational), and rational action modeling to structure the analysis of drivers, decision nature, and mode of entry. It explores how Nefab identified, evaluated, and implemented relevant factors, and how area-specific research shaped the choice of Slovakia relative to alternative Central European locations such as Hungary and the Czech Republic. The contribution is a clearer view of the company’s internationalization strategy and the interplay of internal and external drivers in a transition-economy context, with implications for practice and future research. The excerpt provided outlines the research questions, context, and theory; specific methods and empirical findings are not presented.
Denne afhandling undersøger, hvordan Nefab, en svensk industriemballagekoncern, har internationaliseret sine aktiviteter i Slovakiet. Formålet er at forklare motiver, timing og valg af indgangsform samt forbindelserne mellem virksomheds- og landespecifikke fordele. Casen omfatter etableringen af en greenfield-fabrik og salgsenhed i Levice i 2005. Studiet er et eksplorativt enkeltcasestudie forankret i internationaliseringsteori og anvender bl.a. Dunnings OLI-paradigme, FDI-motiver (ressource-, markeds-, effektivitets- og strategisk aktiv-søgende), begrebet liability of foreignness samt fire perspektiver (institutionel-økonomisk, læring, strategisk konkurrence og interorganisatorisk) og rational action-modellering til at strukturere analysen af drivere, beslutningsnatur og indgangsform. Afhandlingen undersøger, hvordan Nefab identificerede, vurderede og implementerede relevante faktorer, og hvordan områdespecifik research påvirkede valget af Slovakiet i forhold til alternative centraleuropæiske placeringer som Ungarn og Tjekkiet. Bidraget er større indsigt i virksomhedens internationaliseringssyn og i samspillet mellem interne og eksterne drivkræfter i en overgangsøkonomi; den potentielle nytte for praksis og fremtidig forskning fremhæves. Det givne uddrag præsenterer problemformulering, kontekst og teori; konkrete metoder og empiriske resultater fremgår ikke af teksten.
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