DUCK Chair - By Nordic Easy Chair
Authors
Nielsen, Ditte Maria Buus ; Jensen, Betina Røge ; Dancker-Jensen, Anders
Term
4. term
Education
Publication year
2013
Submitted on
2013-05-22
Pages
233
Abstract
Dette speciale er udarbejdet i samarbejde med møbelvirksomheden Nordic Easy Chair A/S, som ønskede et friskt perspektiv på deres produkter og strategi. Projektet begyndte med en markedsanalyse for at identificere en niche med mindre konkurrence, som virksomheden kunne målrette. På baggrund af denne analyse foreslås en ny hvilestol, der henvender sig til et yngre segment gennem en ny salgskanal (en anden måde at nå kunderne på). Stolens koncept gør det let at skifte mellem en oprejst, aktiv siddestilling og en afslappet, tilbagelænet position. Det endelige design, DUCK chair, præsenteres som et produkt i et nyt undermærke i virksomhedens nuværende produktportefølje. Specialet har haft fokus på at forene funktionalitet, komfort og æstetik i den færdige stol samt at understøtte strategisk udvikling i en etableret virksomhed.
This master’s project was carried out with the furniture company Nordic Easy Chair A/S, which sought a fresh view on its existing products and strategy. The work began with a market analysis to identify a less crowded niche the company could target. Based on this research, it proposes a new reclining chair aimed at younger customers and reached through a new sales channel (a different way of selling to customers). The concept allows the chair to switch smoothly between an upright, active sitting position and a relaxed, reclined position. The final design, called the DUCK chair, is presented as part of a new sub-brand within the company’s current product portfolio. The thesis focuses on combining functionality, comfort, and aesthetics in the chair, while also supporting strategic development for an established company.
[This abstract was generated with the help of AI]
Keywords