AAU Student Projects - visit Aalborg University's student projects portal
A master's thesis from Aalborg University
Book cover


DRI.M.FE.C.S: An in-vehicle feedback system for investigating the motivation of drivers to optimize their driving behaviour

Authors

;

Term

4. Term

Publication year

2018

Submitted on

Abstract

Denne afhandling undersøger, hvad der motiverer bilister til at følge feedback, der kan hjælpe dem med at køre mere brændstofeffektivt. Forfatterne udviklede DRIMFECS, et in-car feedbacksystem, der kombinerer flere motivationsstrategier, og gennemførte først et litteraturstudie og en SWOT-analyse af feedbackmodaliteter for at vælge en lavt-distraherende løsning. Krav blev yderligere indsamlet via PowerPoint-prototyper og interviews for at forme grænsefladen og teste, om strategierne oplevedes som motiverende. DRIMFECS blev derefter evalueret i en feltundersøgelse med fokus på, om og hvorfor førere ville følge den givne feedback, samt om præferencer for motivationsstrategier varierer med personlighed i køre-situationen. Resultaterne peger på, at bilister i højere grad justerer deres adfærd, når strategierne personalisering, målsætning og forslag, belønning samt selvmonitorering og feedback er til stede. Desuden tyder fundene på, at føreres præferencer i forhold til motivationsstrategier kan ændre sig, når de faktisk kører, sammenlignet med andre hverdagssituationer. Afhandlingen antyder dermed, at man kan motivere forskellige personlighedstyper ved at anvende bredt acceptable strategier, samtidig med at man tager højde for, at præferencer kan være kontekstafhængige under kørsel.

This thesis examines what motivates drivers to follow feedback that can help them drive more fuel‑efficiently. The authors developed DRIMFECS, an in‑vehicle feedback system that combines multiple motivational strategies, and first conducted a literature review and a SWOT analysis of feedback modalities to select a low‑distraction approach. Additional requirements were gathered through PowerPoint prototypes and interviews to shape the interface and test whether the strategies felt motivating. DRIMFECS was then evaluated in a field study to assess whether and why drivers would follow the provided feedback and whether preferences for motivational strategies vary by personality in the driving context. Findings indicate that drivers are more likely to adjust their behavior when personalization, goal setting and suggestion, reward, and self‑monitoring and feedback are present. Moreover, preferences tied to personality may shift while driving compared with other everyday contexts. The thesis suggests that drivers across personality types can be motivated by broadly acceptable strategies, while also noting that preferences are context‑dependent behind the wheel.

[This summary has been generated with the help of AI directly from the project (PDF)]