A master thesis from Aalborg University
Designing Digital Engagement at Moesgaard Museum
Term
4. Term
Publication year
2025
Submitted on
2025-06-05
Pages
52 pages
Abstract
Museums increasingly adopt digital technologies to enhance cultural storytelling, yet many digital elements fail to sustain engagement due to poor integration and limited interactivity. This master's thesis investigates how hybrid interaction can address these challenges by supporting short-term, meaningful engagement in museum installations. We explore this through the redesign of The Commander’s Tent at Moesgaard Museum, a tangible exhibit that previously lacked feedback, variation, and multiplayer functionality. Using a Research through Design (RtD) approach, we developed a hybrid user interface (HUI) combining 3D-printed tokens with touchscreen interaction. Users construct physical formations that trigger real-time audiovisual battle simulations. The prototype, implemented on a MultiTaction MT557D table with QR-based tracking, was evaluated on-site using structured interviews, observations, datalogging, and a streamlined User Engagement Scale – Short Form (UES-SF). Results showed significant improvements in usability and engagement. 86.8\% of participants preferred the redesigned version, highlighting the value of multiplayer interaction, feedback, and narrative alignment. We conclude by offering design implications for hybrid museum experiences that support rapid onboarding and sustained user involvement.
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