Yoga Reconstructions among Western Consumers: Study on the Meanings Associated to Yoga among International Consumers, located in Denmark
Author
Bondroiu, Oana Iulia
Term
4. term
Publication year
2016
Submitted on
2016-05-31
Pages
85
Abstract
Studiet undersøger, hvordan og hvorfor yoga (gen)skabes og omfortolkes blandt forbrugere i den vestlige verden. Udgangspunktet er deres personlige fortællinger og de betydninger, de knytter til deres yogapraksis. Deltagerne har forskellige baggrunde og praktiserer yoga to steder i Danmark. Analysen belyser deres opfattelser af yoga og viser, hvordan disse perspektiver kan udvide den eksisterende viden om yogapraksis, forbrugerkultur (hvordan forbrug påvirker vaner) og identitet.
This study explores how and why yoga is (re)constructed and reinterpreted among consumers in the Western world, based on their personal stories and the meanings they attach to their practice. It includes people with different backgrounds who practice yoga at two locations in Denmark. The analysis examines their perceptions of yoga and how these insights contribute to existing knowledge about yoga practices, consumer culture (how consumption shapes habits), and identity.
[This abstract was generated with the help of AI]
Keywords
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