What are the prospects of creating a company in the environment of the Bulgarian construction industry?
Translated title
Hvad er mulighederne for at opstarte en virksomhed i den bulgarske konstruktionsindustri?
Author
Bakardzhiev, Stoyan Stefanov
Term
4. term
Publication year
2019
Submitted on
2019-01-10
Pages
85
Abstract
This thesis examines the prospects for establishing a company in Bulgaria’s construction industry. It applies a two-pronged approach: (1) a literature- and data-driven analysis that reviews the free-market economy, entrepreneurship, value creation, sector-specific features and good practices, complemented by a PESTEL analysis of the Bulgarian construction market; and (2) a field study based on interviews with companies across different branches of the industry. Structured according to the IMRaD format and including reflections on methodology, target audience, and limitations (notably timeframe and data access), the study identifies several potential niches for new entrants—particularly prefabrication, quality construction, and outsourcing. At the same time, it highlights significant barriers, including corruption, illegal practices, and a shortage of skilled or adequately trained labor, which pose heightened risks for new firms. The thesis concludes that opportunities exist but that success depends on careful positioning and risk management to navigate a challenging business environment.
Dette speciale undersøger, hvilke muligheder der er for at etablere en virksomhed i den bulgarske byggebranche. Udgangspunktet er et todelt metodevalg: (1) en litteratur- og dataanalyse, der gennemgår markedsøkonomi, entreprenørskab, værdiskabelse, branchespecifikke forhold og god praksis, samt en PESTEL-analyse af den bulgarske byggeindustri; og (2) et feltstudie bestående af interviews med virksomheder på tværs af branchens grene. Projektet er struktureret efter IMRaD-formatet og diskuterer også metodiske valg, målgruppe og begrænsninger (bl.a. tidsramme og datatilgængelighed). Analysen peger på flere potentielle nicher for nye aktører, især inden for præfabrikation, kvalitetsbyggeri og outsourcing. Samtidig fremhæves væsentlige udfordringer, herunder korruption, ulovlige praksisser og mangel på (eller utilstrækkeligt uddannet) arbejdskraft, som øger risikoen for nye virksomheder. Konklusionen er, at mulighederne er reelle, men at succes kræver omhyggelig positionering og risikostyring for at navigere i et udfordrende forretningsmiljø.
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