Virtual Communication in Multinational Corporations
Authors
Le, Thanh Doan ; Hassan, Suad Mohamed ; Balachandran, Sharon
Term
4. Semester
Publication year
2023
Submitted on
2023-06-01
Pages
125
Abstract
As multinational corporations become more globally integrated, virtual communication has become central to collaboration across time and place. This thesis examines how virtual communication influences employees’ psychological well-being, cooperation in global teams, and related organizational outcomes. Drawing on a single-case study at Novo Nordisk A/S, empirical data were collected through interviews and surveys, and the analysis was guided by the PERMA model and the Job Demands-Resources model. Three main findings emerged: low engagement and cooperation in virtual settings, an absence of relationship building in virtual contexts, and a lack of cultural knowledge within global teams. The study contributes to the relatively scarce international business and management literature by illuminating key challenges of virtual communication and underscores the need for strategies that can enhance well-being and collaboration in multinational organizations.
I takt med at multinationale virksomheder bliver mere globalt integrerede, er virtuel kommunikation blevet central for samarbejde på tværs af tid og sted. Denne afhandling undersøger, hvordan virtuel kommunikation påvirker medarbejderes psykologiske trivsel, samarbejde i globale teams og dertil knyttede organisatoriske resultater. Med udgangspunkt i et enkeltcase-studie i Novo Nordisk A/S er der indsamlet empiriske data via interviews og spørgeskemaer, og analyserne er forankret i PERMA-modellen og Job Demands-Resources-modellen. Tre hovedfund fremhæves: lavt engagement og samarbejde i virtuelle rammer, fravær af relationsopbygning i virtuelle sammenhænge samt mangel på kulturel viden i globale teams. Studiet bidrager til den sparsomme litteratur inden for international business og management ved at belyse centrale udfordringer ved virtuel kommunikation og peger på behovet for strategier, der kan styrke trivsel og samarbejde i multinationale organisationer.
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