Value Co-creation: The perspective of Securitas Direct
Author
Fernandes Paulos, Gonçalo André
Term
4. term
Publication year
2017
Submitted on
2017-06-07
Pages
67
Abstract
This thesis examines how the process of value co-creation unfolds from the supplier’s perspective, using Securitas Direct as a single case in Portugal’s private security sector. The theoretical framing draws on Service-Dominant Logic and co-creation literature (e.g., Prahalad & Ramaswamy; Vargo & Lusch) to address a documented gap regarding how firms and customers actually interact, what roles they play, and how these processes are managed and measured. The guiding research question is: “How does the process of co-creation of value occur in the supplier context?” The study develops a conceptual framework and specifies sub-questions about platforms/activities, participant roles, interaction measurement, perceived benefits, business opportunities, and organizational learning. Methodologically, it employs a single-case study with semi-structured in-depth interviews at Securitas Direct, a multinational market leader, including an interview with a marketing executive. The excerpt outlines the motivation, theory, research design, and aims; specific empirical findings are not presented in the provided text.
Denne afhandling undersøger, hvordan processen for værdisamskabelse forløber set fra leverandørens side, med Securitas Direct som enkeltcase i den portugisiske private sikkerhedsbranche. Den teoretiske ramme bygger på Service-Dominant Logic og litteraturen om samskabelse (bl.a. Prahalad & Ramaswamy; Vargo & Lusch) og adresserer et dokumenteret hul i viden om, hvordan virksomheder og kunder faktisk interagerer, hvilke roller de spiller, og hvordan disse processer ledes og måles. Den overordnede forskningsspørgsmål er: “Hvordan forløber processen for værdisamskabelse i leverandørens kontekst?” Afhandlingen udvikler et konceptuelt rammeværk og specificerer delspørgsmål om platforme/aktiviteter, deltagerroller, måling af interaktion, opfattede fordele, forretningsmuligheder og organisatorisk læring. Metodisk anvendes et enkeltcasestudie med semistrukturerede dybdeinterviews i Securitas Direct, en multinational markedsleder, herunder interview med en marketingchef. Uddraget præsenterer motivation, teori, forskningsdesign og formål; konkrete empiriske resultater fremgår ikke af det medfølgende materiale.
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