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A master's thesis from Aalborg University
Book cover


V-Tuber Online Communities - An exploration of the requirements needed to build an online community centered around V-Tuber model creation

Term

4. term

Publication year

2023

Submitted on

Pages

156

Abstract

This master’s thesis investigates the different requirements for building an online community, centered around V-Tuber model creation, using social media platforms. Throughout the research of this thesis, it was discovered that V-Tubers and their audience can be defined as a diffused audience, which can be described through the spectacle and performance paradigm. Furthermore, two social media platforms, YouTube and Discord, were analysed through the honeycomb model of social media in order to determine how well each platform facilitates the creation of an online community about V-Tuber model creation. This thesis concludes that Discord is a preferable platform for the purpose of building an online community, focused on V-Tuber model creation, and proposes a concept for how one can build this community through Discord.