AAU Student Projects - visit Aalborg University's student projects portal
A master's thesis from Aalborg University
Book cover


Usage of social media by brands and CEOs to influence brand image and brand awareness

Translated title

Author

Term

4. term

Education

Economics and Business Administration (International Marketing), Master

Publication year

2021

Submitted on

Pages

52

Keywords

brand awareness ; brand image ; social media activity ; CEO branding ; CEO social media activity ; CBBE

Documents

Download
View record in AAU Student Projects