Unravelling Consumer Identities. A study of online knitting discourses from a globalisation point of view: A study of online knitting discourses from a globalisation point of view
Author
Papara, Loredana Gabriela
Term
4. term
Publication year
2016
Submitted on
2016-05-30
Pages
64
Abstract
Denne afhandling undersøger, hvordan strikkere opbygger og præsenterer deres onlineidentitet gennem deres håndværk. Den ser på, hvordan deres tilknytning til det håndlavede former deres værdier og den måde, de beskriver sig selv på. Afhandlingen udforsker også, hvordan strik bruges til at formidle synspunkter om bæredygtighed i et forbundet, globaliseret samfund. Undersøgelsen tager afsæt i diskursanalyse (studiet af, hvordan sprog og kommunikation skaber mening) samt forskning i globalisering, identitet og forbrug.
This thesis examines how knitters build and present their online identities through their craft. It looks at how a connection to handmade work shapes their values and the ways they describe themselves. It also explores how knitting is used to express views on sustainability in a connected, globalised society. The study draws on discourse analysis (the study of how language and communication create meaning) and on research about globalisation, identity, and consumption.
[This abstract was generated with the help of AI]
Keywords
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