Unravelling Consumer Identities. A study of online knitting discourses from a globalisation point of view: A study of online knitting discourses from a globalisation point of view
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Author
Term
4. term
Publication year
2016
Submitted on
2016-05-30
Pages
64
Abstract
This thesis explores the online identity formation of hand crafters through their engagement with knitting. The thesis seeks to understand the identities knitters form based on their connection to the handmade world as well as how they use this type of craft to articulate their sustainability views in a globalised society. The main areas of study explored in this thesis are discourse analysis, globalisation and identity and consumption.
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