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A master's thesis from Aalborg University
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“Towards Consciousness in MNCs: Understanding Conscious Business Concept, Being and Becoming Conscious”. Multiple Case Study in Singapore

Translated title

Author

Term

4. term

Education

Economics and Business Administration (International Marketing), Master

Publication year

2017

Submitted on

Pages

87

Keywords

conscious business ; ethics ; business ethics ; CSR ; legitimation ; legitimacy ; internal pressures ; external pressures ; capabilities ; strategic benefits ; stakeholder ; conscious capitalism ; higher purpose ; harmony of interests ; society ; social norms ; expectations ; conscious customer ; millenials ; ethical standards ; needs ; consciousness ; MNC ; International companies ; Multinational company ; global ; trends ; moral

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