“Towards Consciousness in MNCs: Understanding Conscious Business Concept, Being and Becoming Conscious”. Multiple Case Study in Singapore

Salciunas, Rolandas

4. term

Economics and Business Administration (International Marketing), Master

2017

2017-06-07

87

Denne afhandling undersøger, hvad “conscious business” betyder i praksis for multinationale selskaber (MNC’er), og hvordan organisationer kan forstå, blive og være mere bevidste i deres forretning. Med udgangspunkt i en systematisk litteraturgennemgang af conscious business, forretningsetik, CSR, legitimitet og et capability-baseret perspektiv på forretningsmodelinnovation udvikles et konceptuelt rammeværk, der samler fire centrale dimensioner: interne pres, eksterne pres, strategiske fordele/intentioner og virksomheders capabilities. Afhandlingen anvender en interpretivistisk, kvalitativ multiple case-undersøgelse i Singapore med MNC’er og konsulentvirksomheder, hvor deltagerne blev introduceret til conscious business-konceptet for at afdække deres opfattelser, motivationer og praksisser. Analysen gav bekræftende indsigter og et ikke-rollemodel-perspektiv på, hvordan MNC’er tolker og omsætter konceptet i virkeligheden. På den baggrund præsenteres et strategisk firetrins-rammeværk – at forstå, blive, være og lede bevidst – der tilbyder praktiske anbefalinger til, hvordan MNC’er kan arbejde med bevidsthed internt og eksternt.

This thesis explores what “conscious business” means in practice for multinational corporations (MNCs) and how organizations can understand, become, and be more conscious in their operations. Building on a systematic review of conscious business, business ethics, CSR, legitimacy, and a capability-based view of business model innovation, it develops a conceptual framework that integrates four key dimensions: internal pressures, external pressures, strategic benefits/intentions, and firm capabilities. The study adopts an interpretivist, qualitative multiple case approach in Singapore with MNCs and consulting firms, introducing participants to the conscious business concept to surface their perceptions, motivations, and practices. The analysis provides corroborative insights and a non–role-model perspective on how MNCs interpret and enact the concept in real-world settings. Based on this, the thesis proposes a strategic four-stage framework—understanding, becoming, being, and leading consciously—that offers practical guidance for integrating consciousness within and beyond the firm.

[This summary has been generated with the help of AI directly from the project (PDF)]

conscious business ; ethics ; business ethics ; CSR ; legitimation ; legitimacy ; internal pressures ; external pressures ; capabilities ; strategic benefits ; stakeholder ; conscious capitalism ; higher purpose ; harmony of interests ; society ; social norms ; expectations ; conscious customer ; millenials ; ethical standards ; needs ; consciousness ; MNC ; International companies ; Multinational company ; global ; trends ; moral

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