Tourism Development at the Destination and Pandemic: Crisis Management and Recovery. Case study of Zealand Destination
Author
Zurikova, Alina
Term
4. term
Education
Publication year
2021
Pages
67
Abstract
Denne kandidatafhandling undersøger, hvordan Destination Zealand i Danmark har håndteret COVID-19-krisen og planlagt for genopretning, med særligt fokus på innovation og bæredygtighed. Med udgangspunkt i den markante forstyrrelse af turismen som følge af nedlukninger og rejserestriktioner anvendes teorier om turismekrise- og katastrofehåndtering, bæredygtig udvikling og innovation i et kvalitativt casestudie af en kystdestination. Data blev indsamlet i perioderne marts–juni 2020 og november 2020–januar 2021 og omfatter online/telefoniske semistrukturerede interviews, indholdsanalyse og sekundære kilder. Analysen dækker forebyggelse og planlægning, strategisk implementering, innovation i kriseresponser samt, hvordan bæredygtighed blev adresseret før og under pandemien. Tidlige resultater fra det tilgængelige materiale peger på identifikation af innovative praksisser og tilstedeværelsen af bæredygtighedsindsatser, samtidig med at pandemien og overgangen til en ikke-sædvanlig drift stadig er i gang og under udvikling. Indsigterne er casespecifikke, sigter ikke mod generalisering og er præget af begrænsninger forbundet med en hurtigt foranderlig situation, men kan bidrage til videndeling for lignende destinationer.
This master’s thesis examines how Destination Zealand in Denmark has managed the COVID-19 crisis and planned for recovery, with particular attention to innovation and sustainability. Against the backdrop of severe disruption to tourism caused by lockdowns and travel restrictions, the study applies theories of tourism crisis and disaster management, sustainable development, and innovation in a qualitative case study of a coastal destination. Data were collected in March–June 2020 and November 2020–January 2021 and include online/phone semi-structured interviews, content analysis, and secondary sources. The analysis considers prevention and planning, strategic implementation, innovation within crisis responses, and how sustainability was addressed before and during the pandemic. Early insights from the available material indicate the identification of innovative practices and the presence of sustainability efforts at the destination, while acknowledging that the pandemic and the transition to business not as usual are ongoing and evolving. The case-specific findings are not intended to be generalized but aim to inform knowledge sharing among similar destinations under the constraints of a rapidly changing situation.
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Keywords
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