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A master's thesis from Aalborg University
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Tourism Destination Image of Lithuania in the Perspective of Danish Market: What the Non-visitors Say

Translated title

Term

4. term

Publication year

2018

Submitted on

Pages

53

Abstract

The present research is an investigation of the Lithuania’s tourism destination image in the Danish market from the perspective of non-visitors by means of a Web-based survey. A combination of qualitative and quantitative approaches was utilized with the purpose to fully capture all of the components of the multidimensional destination image construct.