Tourism Destination Image of Lithuania in the Perspective of Danish Market: What the Non-visitors Say
Author
Laucyte, Greta
Term
4. term
Publication year
2018
Submitted on
2018-09-15
Pages
53
Abstract
Denne undersøgelse afdækker, hvordan personer i Danmark, der ikke har besøgt Litauen, opfatter landet som rejsemål. Undersøgelsen bygger på en webbaseret spørgeskemaundersøgelse. For at indfange et nuanceret destinationsbillede—det vil sige det samlede indtryk og de associationer folk har til et sted som turistmål—er både kvalitative data (fx åbne svar) og kvantitative data (fx skalavurderinger) kombineret. Denne kombination gør det muligt at belyse de mange dimensioner, der tilsammen udgør et destinationsbillede.
This study explores how people in Denmark who have not visited Lithuania perceive it as a travel destination. The research is based on a web-based survey. To capture a nuanced destination image—meaning the overall impression and associations people hold about a place as a tourist destination—it combines qualitative data (e.g., open-ended responses) and quantitative data (e.g., rating scales). This mixed approach helps illuminate the multiple dimensions that make up a destination image.
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