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An executive master's programme thesis from Aalborg University
Book cover


Together by the Sea: A Value-Sensitive Design Approach to Social Ties on Campus Esbjerg Strand

Author

Term

4. term

Publication year

2025

Submitted on

Pages

38

Abstract

Esbjerg and Southwest Jutland face a challenge in retaining and attracting students. Data show that a strong social environment and opportunities for student jobs are key when young people choose where to study. Campus Esbjerg Strand, a new university campus now being planned, is central to creating that environment. This thesis explores how technologies on the future campus can support closer connections among students and between students and local industry. It uses value-sensitive design—an approach that deliberately considers human values in technology design—and makes the idea of “social ties” practical by turning it into criteria that can guide design choices. The study draws on empirical data from participant observation and semi-structured interviews. Based on this, it develops a values hierarchy, a structured overview of the most important values and how they relate. This hierarchy is used to specify norms (design principles) and design requirements for technologies in the campus’s common and shared areas. The result is a set of guidance to inform the planning of technologies that foster community and connections to industry at Campus Esbjerg Strand.

Esbjerg og Sydvestjylland står med en udfordring i at fastholde og tiltrække studerende. Data peger på, at et stærkt socialt miljø og muligheder for studiejobs er afgørende, når unge vælger uddannelsested. Campus Esbjerg Strand, en ny universitetscampus under planlægning, er et centralt tiltag for at skabe dette miljø. Dette speciale undersøger, hvordan teknologier på den kommende campus kan understøtte tættere sociale relationer mellem studerende og mellem studerende og det lokale erhvervsliv. Tilgangen er værdisensitivt design – en designmetode, der bevidst inddrager menneskelige værdier i teknologiske løsninger. Begrebet "sociale bånd" gøres anvendeligt ved at omsætte det til konkrete kriterier, der kan styre designbeslutninger. Undersøgelsen bygger på empiriske data fra deltagerobservation og semistrukturerede interviews. På den baggrund udvikles et værdihierarki, en struktureret oversigt over de vigtigste værdier og deres indbyrdes relationer. Dette hierarki bruges til at formulere normer (designprincipper) og designkrav til teknologier i campus’ fælles og delte områder. Resultatet er et sæt retningslinjer, der kan understøtte planlægningen af teknologier, som fremmer fællesskab og koblinger til erhvervslivet på Campus Esbjerg Strand.

[This apstract has been rewritten with the help of AI based on the project's original abstract]