thesis: How internationalisation impact on circular economy
Author
Kaur, Jaspreet
Term
4. term
Publication year
2020
Pages
53
Abstract
This thesis investigates how internationalisation, framed by the OLI paradigm (Ownership–Location–Internalisation), influences the adoption of circular economy practices in the textile and fashion industry. Motivated by the sector’s substantial environmental and social footprint and growing corporate interest in circular strategies, the study combines a systematic literature review with a qualitative case study of H&M and Zara. It examines how sourcing and material strategies (including single-sourcing, outsourcing, and insourcing), changes in operations and production, and customer orientation interact with circular initiatives, and identifies the challenges firms face during implementation. While specific empirical findings are not provided in this excerpt, the thesis aims to clarify the links between internationalisation advantages and circularity, contributing to both sustainability and international business literature.
Afhandlingen undersøger, hvordan internationalisering, belyst gennem OLI-paradigmet (Ownership–Location–Internalisation), påvirker indførelsen af cirkulær økonomi i tekstil- og modebranchen. Baggrunden er branchens betydelige miljø- og sociale aftryk samt stigende virksomhedsfokus på cirkulære strategier. Studiet kombinerer et systematisk litteraturreview med et kvalitativt casestudie af H&M og Zara for at analysere, hvordan indkøbs- og materialestrategier (herunder single-sourcing, outsourcing og insourcing), ændringer i drift og produktion samt kundevendte tiltag samspiller med cirkulære initiativer, og hvilke udfordringer virksomheder møder under implementering. Uddraget indeholder ikke detaljerede resultater, men afhandlingen sigter mod at tydeliggøre sammenhænge mellem internationaliseringsfordele og cirkularitet og derved bidrage til både bæredygtigheds- og international business-litteraturen.
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Keywords