The world first crowdsourced hotel: the Amberlair

Mandrik, Gabriella

2. term

Tourism, Master

2016

27

This thesis explores how social media, online communities, and crowdsourcing shape service quality and quality management in hospitality, using Amberlair—the self-described world’s first crowdfunded and crowdsourced boutique hotel—as a case. Situating the study within broader shifts in travel behavior and the growing influence of user-generated content, it examines the relationship between Amberlair and the #BoHoLover community, including ways to strengthen engagement and brand commitment, anticipated challenges, and the limits of open, digitally enabled co-creation. Methods include a literature review on crowdsourcing, social media, online communities, managerial innovations, and quality management, plus planned analyses that benchmark Sofitel standards, assess TripAdvisor user feedback to pinpoint critical quality issues, and evaluate the Amberlair concept and its community. As the hotel is not yet open, the focus is on mapping opportunities and risks rather than reporting outcomes; specific findings are not presented in this excerpt.

Specialet undersøger, hvordan sociale medier, online communities og crowdsourcing påvirker servicekvalitet og kvalitetsstyring i hotelbranchen med udgangspunkt i Amberlair, det selvudnævnte verdens første crowdfundede og crowdsourcede boutiquehotel. Projektet tager afsæt i rejsebranchens skiftende vilkår, hvor gæsternes forventninger og stemmer online får stadig større betydning, og det fokuserer på forholdet mellem Amberlair og #BoHoLover-fællesskabet, herunder hvordan engagement og loyalitet kan styrkes, hvilke udfordringer der kan opstå, og hvilke grænser et åbent, digitalt medskabelsesprojekt kan have. Metodisk omfatter studiet en litteraturgennemgang af crowdsourcing, sociale medier, online fællesskaber, ledelsesmæssige innovationer og kvalitetsstyring samt planlagte analyser af Sofitels standarder som benchmark, brugeranmeldelser fra TripAdvisor for at identificere kritiske kvalitetsområder og en vurdering af Amberlairs koncept og fællesskab. Da hotellet endnu ikke er åbent, er fokus primært på at kortlægge muligheder og risici snarere end at rapportere effektmålinger; konkrete resultater er ikke beskrevet i dette uddrag.

[This apstract has been generated with the help of AI directly from the project full text]

crowdsourcing ; hotels ; innovation ; online communities ; quality management

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Mandrik, Gabriella:

• Rethinking the Destination Image Formation of the Lofoten Islands in order to Eliminate the Seasonality (2017)
• The critical review of the adventure tourism literature between the 1990s-2010s (2017)