The Tinder Tourist: An exploratory study into the motivations of using Tinder in Copenhagen.

Evans, Mitchell John

4. term

Tourism, Master

2016

2016-02-29

46

Denne afhandling undersøger, hvorfor turister bruger Tinder i København, og hvem der kan kaldes en “Tinder-turist”. For at forstå motivationerne anvender afhandlingen Maslows behovshierarki (en model, der beskriver menneskers behov fra basale behov til tilhørsforhold og selvrealisering) og Driver, Brown og Petersons kategorisering af “benefits sought” (en måde at forstå, hvilke udbytter folk søger i fritidsaktiviteter). Studiet er kvalitativt og kombinerer netnografi (online etnografisk observation af digitale interaktioner) med kvalitative ansigt-til-ansigt-interviews i København. Resultaterne kortlægger et mangfoldigt motivationsfelt: Udover at søge tilhørsforhold og kærlighed bruger turister også Tinder for at føle sig mere lokale og for at forfølge selvrealisering, fx personlig udvikling og meningsfulde oplevelser. Afhandlingen argumenterer for, at Tinders evne til at skabe forbindelser og udvide sociale netværk er med til at påvirke, hvad det vil sige at være turist i dag.

This thesis examines why tourists use Tinder in Copenhagen and who the “Tinder tourist” is. To understand their motivations, it draws on Maslow’s hierarchy of needs (a model that ranges from basic needs to belonging and self-actualization) and Driver, Brown and Peterson’s categorization of “benefits sought” (a way to group the outcomes people look for in leisure activities). The study is qualitative and combines netnography (online ethnographic observation of digital interactions) with in-person interviews in Copenhagen. The findings map a diverse set of motivations: beyond seeking belongingness and love, tourists use Tinder to feel more local and to pursue self-actualization, such as personal growth and meaningful experiences. The thesis argues that Tinder’s capacity to create connections and expand social networks is helping shape what it means to be a tourist today.

[This abstract was generated with the help of AI]

Motivation ; Tinder ; tourist ; netnography ; qualitative

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