A master thesis from Aalborg University
The Practical Value Aspect of Semantically Structured Information Environments: Investigating the implied logical reasoning potential of semantic layers through the design of persuasive recommender systems for data-driven businesses
[Det Praktiske Værdiaspekt af Semantisk Strukturerede Informationsområder]
Author(s)
Term
4. Term
Education
Publication year
2021
Submitted on
2021-06-01
Pages
177 pages
Abstract
Although many data-driven businesses sufficiently utilize data in their practices, they often overlook the opportunity to structure data semantically, as they are not aware of the value potential. This thesis investigates the potential value of establishing a semantic layer in business structures and how this can consequently improve the recognition of this aspect of information architecture in professional environments. To showcase the instrumental value aspect of semantically structured data, a concept consisting of a design process for a persuasive recommender system will be utilized as a tangible means of reference. The system will incorporate formal ontology and persuasive principles in a targeted information environment in order to argue for both the most logical content recommendations for each specific domain user, but also a more persuasive and riskaware means of communication. This highlights some of the practical value potential that can be found through semantic recommendation, while simultaneously presenting the opportunity to obtain new logical insights from targeted information.
Keywords
Documents
Colophon: This page is part of the AAU Student Projects portal, which is run by Aalborg University. Here, you can find and download publicly available bachelor's theses and master's projects from across the university dating from 2008 onwards. Student projects from before 2008 are available in printed form at Aalborg University Library.
If you have any questions about AAU Student Projects or the research registration, dissemination and analysis at Aalborg University, please feel free to contact the VBN team. You can also find more information in the AAU Student Projects FAQs.