AAU Student Projects - visit Aalborg University's student projects portal
A master's thesis from Aalborg University
Book cover


The potentials of YouTube as a marketing strategy: A qualitative study concerning the genre of product review videos on YouTube

Author

Term

4. term

Education

Culture, Communication and Globalization, Master

Publication year

2014

Keywords

marketing ; youtube ; genre ; anmeldelsesvideoer

Documents

Download
Download
Download
View record in AAU Student Projects