The Persuasive Power of Digital Personal Assistants
Authors
Jørgensen, Tobias ; Overgaard, Katrine Leth ; Hansen, Kathrine Maja
Term
4. Term
Publication year
2019
Submitted on
2019-06-18
Pages
14
Abstract
Digitale personlige assistenter som Amazon Echo og Google Home er blevet udbredte. Vi undersøgte, om de kan påvirke og motivere brugere, fordi de kan udnytte viden om den enkelte og er forbundet til brugerens digitale økosystem. Efter vores viden er der kun lidt forskning i disse stemmestyrede assistenters overtalelseskraft. Vi gennemførte et brugerstudie med 48 deltagere i en kontekst af fysisk aktivitet for at afprøve tre persuasive principper: Suggestion (forslag), Virtual Reward (virtuel belønning) og Praise (ros). Vores resultater viser, at digitale assistenter kan have overtalelseseffekt, og at de tre principper virker forskelligt: Virtual Reward støttede udholdenhed, Suggestion øgede den fysiske indsats, og Praise gav positiv tryghed for begyndere. Vi skitserer designhensyn for persuasive digitale assistenter og peger på mulige retninger for fremtidig forskning.
Digital personal assistants like Amazon Echo and Google Home have become widespread. We examined whether they can persuade and motivate users, since they can draw on personal information and connect to a user’s digital ecosystem. To our knowledge, there has been little direct research on the persuasive power of these voice-controlled assistants. We conducted a user study with 48 participants in the context of physical activity to test three persuasive principles: Suggestion, Virtual Reward, and Praise. Our results show that digital assistants can be persuasive, and the three principles worked in different ways: Virtual Reward encouraged endurance, Suggestion promoted physical effort, and Praise provided positive reassurance for beginners. We outline design considerations for persuasive digital assistants and suggest directions for future research.
[This abstract was generated with the help of AI]
Keywords
Documents