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A master's thesis from Aalborg University
Book cover


The Pepsi Paradox: Investigating the rivalry between Coca-Cola and Pepsi during the 1950s-80s through comparative analysis while incorporating semiotics and emotional branding theory

Translated title

Author

Term

4. term

Education

International Business Communication (English), Master

Publication year

2014

Submitted on

Pages

77

Keywords

Branding ; Advertising ; Semiotics ; Emotional Branding ; Coca-Cola ; Pepsi

Documents

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