A master thesis from Aalborg University

The Pepsi Paradox: Investigating the rivalry between Coca-Cola and Pepsi during the 1950s-80s through comparative analysis while incorporating semiotics and emotional branding theory

Colophon: This page is part of the AAU Student Projects portal, which is run by Aalborg University. Here, you can find and download publicly available bachelor's theses and master's projects from across the university dating from 2008 onwards. Student projects from before 2008 are available in printed form at Aalborg University Library.

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