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A master's thesis from Aalborg University
Book cover


The Path to Purpose: How Covid-19 Made Us Rethink Talent Attraction

Translated title

Author

Term

4. term

Education

Culture, Communication and Globalization, Master

Publication year

2022

Submitted on

Pages

72

Abstract

This study looks into the impact that the Covid-19 crisis had upon the talent attraction field. It is a qualitative research carried out in a global healthcare company with headquarters in Denmark and illustrates how an organization can gain strategic advantage in the so-called war for talent, through new and innovative practices such as becoming more purpose-driven.

Keywords

talent attraction, employer branding, purpose, meaningful work, retention, top talent, Covid-19, qualitative, thematic analysis, leadership, organizational culture

Documents

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