THE IMPORTANCE OF LOCATION ATTRACTIVENESS - In which surrounding young highly skilled international professionals want to work
Author
Werner, Jens Michael
Term
4. Term
Publication year
2018
Pages
69
Abstract
Specialet adresserer Europas demografiske transition, som skaber mangel på højtuddannet arbejdskraft og intensiverer “kampen om talenter”. Formålet er at forstå, hvilke lokationer og omgivelser unge højtuddannede internationale fagpersoner opfatter som attraktive at arbejde i, så virksomheder kan træffe bedre strategiske valg. Studien kombinerer teori om migration og lokationsvalg—herunder hårde og bløde faktorer—with en spørgeskemaundersøgelse af målgruppens opfattelser. Der udvikles arbejdshypoteser og et sæt kategorier for lokationsattraktivitet, og analysen belyser betydningen af faktorer som offentlige tjenester, socialt miljø, sundhed, beskæftigelse og købekraft, uddannelse, rekreation, natur og bolig samt nationale forskelle og præferencer for bystørrelse og regioner. Resultaterne giver indledende indsigter i, hvordan lokation påvirker virksomheders evne til at tiltrække unge højtuddannede internationale talenter.
This thesis addresses Europe’s demographic transition, which is causing shortages of highly educated labor and intensifying the “war for talent.” Its aim is to understand which locations and environments young highly skilled international professionals perceive as attractive places to work, enabling firms to make better strategic location decisions. The study combines migration and location theory—including hard and soft factors—with a questionnaire capturing the target group’s perceptions. It develops working hypotheses and a set of categories for location attractiveness, and analyzes the importance of factors such as public services, social environment, health, employment and purchasing power, education, recreation, natural environment, and housing, as well as national differences and preferences for city size and regions. The findings provide initial insights into how location affects firms’ ability to attract young highly skilled international talent.
[This summary has been generated with the help of AI directly from the project (PDF)]
Documents