The exploration of the message meaning communicated behind space tourism: In what meaning do marketing communications messages of Virgin Galactic and Space Adventures and the messages of news articles present space tourism and how do the communicated messages ‘meanings differ from each other?”
Author
Hiricova, Lenka
Term
4. term
Education
Publication year
2015
Submitted on
2015-05-29
Pages
69
Abstract
Denne afhandling undersøger, hvordan rumturisme bliver fremstillet, og hvilke betydninger der kommunikeres af udbydere af rumrejser, især Virgin Galactic og Space Adventures, samt i nyhedsartikler. Den udforsker de budskaber, billeder og ideer, som disse kilder bruger til at beskrive rumturisme, og hvordan de kan påvirke den offentlige forståelse.
This thesis examines how space tourism is presented and what meanings are communicated by space travel providers, specifically Virgin Galactic and Space Adventures, as well as in news articles. It explores the messages, images, and ideas these sources use to describe space tourism and how they may shape public understanding.
[This abstract was generated with the help of AI]
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