The expectations and motivations of Canadian Baby Boomers as a potential segment in Volunteer tourism
Author
Miske, Daniel
Term
4. term
Education
Publication year
2016
Abstract
Frivilligturisme er en alternativ rejseform, hvor man kombinerer ferie med frivilligt arbejde for at hjælpe, mens man er afsted. Oprindeligt tiltrak den rejsende med altruistiske mål, men i dag deltager mange af blandede grunde, herunder også for oplevelsens skyld. Specialet sætter fokus på canadiske babyboomere, en stor del af befolkningen, som ofte har mere tid og økonomiske ressourcer samt et ønske om at 'efterlade et aftryk' end tidligere generationer. Studiet undersøger, hvordan de opfatter frivilligturisme, og hvilke motiver og forventninger de har til denne måde at rejse og arbejde frivilligt på. Empirien er indsamlet gennem interviews via Skype og analyseret med teoretiske rammer fra den gennemgåede litteratur. Formålet er at skabe ny viden om dette voksende segment og give anbefalinger og praktiske implikationer.
Volunteer tourism is an alternative form of travel where people combine holidays with volunteering to help while they are away. It originally appealed to travelers with altruistic goals, but today people take part for mixed reasons, including leisure. This thesis focuses on Canadian baby boomers, a large demographic who often have more time and financial resources and a desire to 'leave a legacy' than previous generations. The study explores how they perceive volunteer tourism and what motives and expectations they bring to this way of traveling and volunteering at the same time. The author conducted interviews via Skype and analyzed the conversations using theoretical frameworks discussed in the literature. The aim is to provide new insights into this growing segment and to offer recommendations and practical implications.
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