The digital mindset: A theoretical discussion

Benke, Fruzsina Vivienne

4. term

Economics and Business Administration (International Marketing), Master

2013

2013-06-04

66

Digital teknologi er blevet en naturlig del af hverdagen og ændrer gradvist, hvordan mennesker og virksomheder tænker og handler. Nogle virksomheder trives i denne udvikling, mens andre kæmper for at følge med. En forklaring er, om ledere og organisationer har et digitalt mindset – en måde at tænke på, der omfavner digitale teknologier og konstant forandring. Denne afhandling sætter fokus på at begrebsliggøre og tydeliggøre dette begreb. Den undersøger, hvordan et digitalt mindset kan forstås fra et ledelsesperspektiv: Hvilke holdninger, prioriteringer og beslutningsmåder kendetegner ledere, der arbejder digitalt? Afhandlingen drøfter også, hvordan et digitalt mindset eventuelt kan måles, så det kan vurderes og sammenlignes i praksis. Formålet er at åbne en nuanceret diskussion og give et klarere sprog til at beskrive digital tænkning i ledelse.

Digital technology is now part of everyday life and is gradually reshaping how people and organizations think and act. Some companies thrive in this environment, while others struggle. One explanation is whether leaders and organizations have a digital mindset—a way of thinking that embraces digital technologies and continuous change. This thesis focuses on clarifying and conceptualizing this idea. It examines how a digital mindset can be understood from a managerial point of view: What attitudes, priorities, and decision-making approaches characterize leaders who work digitally? It also discusses how a digital mindset might be measured, so it can be assessed and compared in practice. The goal is to open an informed conversation and provide a clearer language for describing digital thinking in management.

[This abstract was generated with the help of AI]

mindset ; digital ; digital revolution ; digital mindset ; digital leaders ; digital technology

Download
View record in AAU Student Projects

Benke, Fruzsina Vivienne:

• Beyond the First Layers of Cloud Defenses: An Ensemble Solution for Improving Container Runtime Security Using Metrics: An Ensemble Solution for Improving Container Runtime Security Using Metrics (2021)