The Development of Data Strategy Framework: A Case Study: The Development of Data Strategy Framework: A Case Study
Author
Simkute, Gintare
Term
4. term
Publication year
2018
Submitted on
2018-09-07
Pages
78
Abstract
Specialet undersøger, hvorfor en tydelig datastrategi—en plan for at indsamle, styre og bruge data—er vigtig, og hvordan den kan afstemmes på tværs af en organisation. Formålet er at udvikle et praktisk datastrategisk rammeværk til en casevirksomhed. Grundlaget er en litteraturgennemgang kombineret med interviews i virksomheden. Gennemgangen omfatter teorier om strategisk alignment og eksisterende datastrategiske rammeværk, som samles i et konceptuelt rammeværk og anvendes på casen. Resultatet er en grafisk model, der viser trinene til at opbygge en omfattende datastrategi i hele organisationen.
This thesis examines why a clear data strategy—an organization’s plan for collecting, managing, and using data—matters, and how to align it across the organization. The aim is to develop a practical data strategy framework for a case company. The study combines a literature review with interviews conducted inside the company. The review covers strategy alignment theories and existing data strategy frameworks, which are brought together in a conceptual framework and applied to the case. The outcome is a visual model that lays out the steps for building a comprehensive, organization-wide data strategy.
[This abstract was generated with the help of AI]
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