Sustainable tourism in Aalborg: A study of tourism businesses' perceptions and sustainable practices and Danish tourists' perceptions and importance of sustainable tourism
Authors
Larsen, Dagmar Ulrikke Serritslev ; Petersen, Nicoline Juul
Term
4. term
Education
Publication year
2018
Submitted on
2018-05-31
Abstract
This thesis examines how and why tourism businesses in Aalborg understand and implement sustainability, how Danish tourists understand sustainable tourism, and how important they consider it. Using a mixed-methods, interpretivist case study, the authors conducted semi-structured expert interviews with businesses across food and drink, accommodation, attractions, events and the local destination management organisation, and distributed a self-administered questionnaire to Danish tourists. Findings are interpreted through the three dimensions of sustainability (environmental, social, economic) and compared with existing literature. Results indicate that Aalborg tourism businesses implement both environmental and social practices, with environmental initiatives most prevalent. Danish tourists rate environmental sustainability as most important. There is alignment between businesses and tourists on environmental aspects, while tourists show limited understanding of social and economic sustainability. These patterns mirror trends reported in the literature.
Specialet undersøger, hvordan og hvorfor turismevirksomheder i Aalborg forstår og implementerer bæredygtighed, hvordan danske turister forstår bæredygtig turisme, og hvor vigtigt de vurderer den. Med et mixed methods, fortolkende casestudie gennemførte forfatterne semistrukturerede ekspertinterviews med virksomheder inden for mad og drikke, overnatning, attraktioner, events samt den lokale destination management-organisation, og udsendte et selvadministreret spørgeskema til danske turister. Fundene er fortolket gennem de tre dimensioner af bæredygtighed (miljø, social, økonomi) og holdt op mod eksisterende litteratur. Resultaterne viser, at Aalborgs turismevirksomheder implementerer både miljømæssige og sociale tiltag, hvor den miljømæssige dimension er mest udbredt. Danske turister vurderer miljømæssig bæredygtighed som den vigtigste. Der er dermed sammenfald mellem aktørerne på miljøområdet, mens turisterne udviser begrænset forståelse for de sociale og økonomiske dimensioner. Dette mønster afspejler tendenser i den gennemgåede litteratur.
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