SUSTAINABLE LIVING ENHANCED BY ARTIFICIAL INTELIGENCE Promoting Eco-Friendly Lifestyles and Envisioning Future Generations.: Promoting Eco-Friendly Lifestyles and Envisioning Future Generations.
Translated title
SUSTAINABLE LIVING ENHANCED BY ARTIFICIAL INTELIGENCE Promoting Eco-Friendly Lifestyles and Envisioning Future Generations.
Term
4. term
Education
Publication year
2024
Submitted on
2024-10-22
Pages
148
Abstract
This thesis is the culmination of a master’s degree in Service Systems Design, focusing on promoting sustainability in grocery shopping by exploring Artificial Intelligence (AI)- driven solutions. Conducted over six months, the project involved extensive research, ideation, and iterative prototyping to develop a system designed to promote sustainability within the retail sector. The study explores how supermarkets, particularly Føtex, a Danish chain, can empower consumers to make informed, and more sustainable choices. Through the redesign of the Føtex app, the thesis proposes features that allow users to see sustainability data about products, encourage responsible purchasing, and balance environmental and social considerations in an accessible, user- friendly way. Transforming the grocery shopping experience through gamification, incorporating personalised challenges, reward systems, and educational tools that empower consumers to make informed and sustainable choices. The research emphasises the importance of user engagement in fostering a community centred approach to sustainability. By combining service systems design methodologies and incorporating continuous iteration, the solution aims to foster a mindset of conscious consumerism. This project contributes to the expanding knowledge on sustainability and demonstrates the potential of AI- driven services to encourage eco- friendly consumer behaviour, supporting a shift towards a more sustainable future.
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