Sustainable Competitive Advantage through Green Human Resource Management
Authors
Nikolopoulou, Konstantina ; Raycheva, Kalina Mladenova
Term
4. term
Publication year
2019
Submitted on
2019-01-10
Pages
139
Abstract
This thesis investigates how Green Human Resource Management (GHRM) can contribute to sustainable competitive advantage in the Danish building sector. It examines employees’ familiarity with GHRM, the extent to which practices are implemented, and how these practices may influence environmental sustainability and firm competitiveness. The study combines a literature review with an online questionnaire distributed to 181 employees, yielding 31 responses. Data are analyzed in SPSS using descriptive and inferential statistics, including reliability tests and a Relative Importance Index. Based on the survey outputs, a SWOT analysis is conducted to map strengths, weaknesses, opportunities, and threats for GHRM, and a VRIO framework is applied to evaluate whether the identified resources and capabilities can serve as a source of sustained competitive advantage. The thesis also considers the alignment of HRM with environmental management and the roles of HR managers and leaders in enabling green initiatives. The findings are used to assess the potential of GHRM as a driver of sustainable competitiveness among Danish construction firms.
Dette speciale undersøger, hvordan Green Human Resource Management (GHRM) kan bidrage til bæredygtig konkurrencefordel i den danske byggebranche. Formålet er at vurdere, i hvilken grad ansatte i branchen kender til GHRM, i hvilket omfang praksisserne anvendes, og hvordan de kan påvirke miljømæssig bæredygtighed og virksomheders konkurrenceevne. Undersøgelsen bygger på et litteraturstudie og en online spørgeskemaundersøgelse rettet mod 181 medarbejdere, hvoraf 31 deltog. Data analyseres i SPSS ved hjælp af deskriptiv og inferentiel statistik samt reliabilitetstests og Relative Importance Index. På baggrund af resultaterne udarbejdes en SWOT for GHRM i branchen, og et VRIO-rammeværk anvendes til at vurdere, om de identificerede ressourcer og kapabiliteter kan udgøre en kilde til vedvarende konkurrencefordele. Specialet adresserer også samspillet mellem HRM og miljøledelse samt HR- og ledelsesroller i den grønne omstilling. Resultaterne anvendes til at vurdere potentialet for GHRM som drivkraft for bæredygtig konkurrenceevne i danske byggevirksomheder.
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