Sustainability in the wind industry: An approach of translating organisational-level sustainability targets to product-level and improve the capacity of design departments to create more sustainable products
Author
Allekotte, Lukas
Term
4. Term
Education
Publication year
2022
Submitted on
2022-06-03
Pages
65
Abstract
An increasing number of companies set science-based sustainability targets, but many struggle to implement the strategy and make the targets operational within the organization. This thesis explores how to translate organization-level targets into product-level goals and strengthen design departments’ capacity to create more sustainable products. Using a case study of wind turbine manufacturer Vestas, it takes the company’s science-based Scope 3 greenhouse gas (GHG) reduction target as an example. Scope 3 refers to emissions from the wider value chain outside a company’s direct operations. The thesis presents a process for moving from the organizational target to product-level targets, including identifying emission “hot spots” in products and clarifying each design department’s contribution share toward the product-level target. It also examines the sustainability opportunities and barriers seen by design departments and identifies what they need to focus more effectively on sustainable product design.
Stadigt flere virksomheder sætter videnskabsbaserede bæredygtighedsmål, men de kæmper med at få strategien gennemført og gøre målene operationelle i organisationen. Dette speciale undersøger, hvordan man kan oversætte mål på virksomhedsniveau til mål på produktniveau og styrke designafdelingers evne til at udvikle mere bæredygtige produkter. Gennem et casestudie af vindmølleproducenten Vestas bruges virksomhedens videnskabsbaserede Scope 3-mål for reduktion af drivhusgasudledninger som eksempel. Scope 3 dækker udledninger fra den bredere værdikæde uden for virksomhedens direkte drift. Specialet beskriver en proces, der går fra det organisatoriske mål til mål på produktniveau, herunder at identificere udledningsmæssige “hotspots” i produkter og afklare hver designafdelings bidrag til at nå produktmålet. Det undersøger også, hvilke muligheder og barrierer designafdelingerne ser for bæredygtighed, og identificerer, hvilke behov de har for bedre at kunne fokusere på design af mere bæredygtige produkter.
[This apstract has been rewritten with the help of AI based on the project's original abstract]
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