StrollAway: Designing a Stroller-Rental System through Transport Hubs
Translated title
StrollAway: Designing a Stroller-Rental system through Transport Hubs
Authors
Platon-Reenberg, Jezherel ; Buruiana, Ruxanda ; Kadam, Varun Sudhakar ; Gunasekaran, Muruhaiya ; Debou, Julie Elisa S
Term
1. semester
Publication year
2026
Submitted on
2026-01-02
Abstract
Dette projekt undersøger StrollAway som et Mobility-as-a-Service-koncept: en kontaktløs barnevognsudlejning integreret i lufthavne og andre transportknudepunkter for at reducere rejsefriktion for familier. Det centrale spørgsmål er, om en sådan service kan opnå problem–løsnings-fit, driftsmæssig gennemførlighed og strategisk skalerbarhed under høj usikkerhed og stramme infrastrukturelle rammer. Et eksplorativt forskningsdesign kombinerer ekspertinterviews, spørgeskemadata samt tidlige løsning- og MVP-valideringer med teoretiske perspektiver på serviceinnovation, Jobs-to-be-Done, Value Proposition Design, produkt–service-systemer og effectuation. Markedsfit-analyse blev anvendt til at vurdere efterspørgselspotentiale, og operationelle og institutionelle forhold—herunder infrastrukturadgang og hygiejne—blev undersøgt som nøgleforudsætninger. Resultaterne peger på klar oplevet værdi blandt forældre, hvis renlighed, brugervenlighed og pålidelighed kan garanteres. Konceptet udviser lovende potentiale, men levedygtigheden afhænger af accept fra lufthavnsaktører; derfor er der skitseret et pivot til transportknudepunkter med færre reguleringer. Projektet beskriver desuden et driftsdesign (systemarkitektur, hygiejneprotokoller, logistik og KPI’er) samt en exitstrategi via strategiske partnerskaber eller opkøb, f.eks. af aktører som Smarte Carte. Samlet set positionerer StrollAway sig som en adgangsbaseret, cirkulær service, der recombinerer eksisterende ressourcer for at skabe værdi uden ejerskab.
This project examines the feasibility of StrollAway as a Mobility-as-a-Service concept: a contactless stroller-rental service embedded in airports and other transport hubs to reduce travel friction for families. The core question is whether such a service can achieve problem–solution fit, operational feasibility, and strategic scalability under high uncertainty and stringent infrastructure constraints. An exploratory research design combined expert interviews, survey data, and early-stage solution and MVP validation with theoretical lenses from service innovation, Jobs-to-be-Done, Value Proposition Design, product–service systems, and effectuation. Market-fit analysis assessed demand potential, and operational and institutional factors—such as infrastructure access and hygiene—were examined as key enablers. Findings indicate clear perceived value among parents if cleanliness, ease of use, and reliability are assured. While the concept shows promising potential, viability hinges on acceptance by airport stakeholders; accordingly, a pivot to transport hubs with lower regulatory barriers is outlined. The project also proposes an operational design (system architecture, hygiene protocols, logistics, and KPIs) and an exit strategy via strategic partnerships or acquisition by players such as Smarte Carte. Overall, StrollAway is positioned as an access-based, circular service that recombines existing resources to deliver value without ownership.
[This abstract was generated with the help of AI]
Keywords
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