STRENGTHENING RELATIONS BETWEEN STARTUPS THROUGH A CO-CREATION PROCESS IN ORDER TO DEVELOP THE MEANS FOR A TRANSITION PHASE INTO A POST SERVICE OFFERING
Author
Pinto Abreu Nunes, Goncalo
Term
4. term
Education
Publication year
2017
Submitted on
2017-05-30
Abstract
Dette speciale undersøger, hvordan Green Tech Challenge (GTC) kan håndtere en overgangsfase og begynde at udvikle et post-service-tilbud ved at styrke relationerne mellem startups gennem samskabelse. Processen følger en design thinking-tilgang og anvender Design Sprints med GTCs interessenter på tværs af faserne forstå, definér, idégenerér, prototyp og test. På baggrund af denne proces foreslås servicekonceptet Physical Network Meeting, et fysisk netværksmøde under programmets forløb, der imødekommer alumnernes behov for mere interaktion og relationer, og som samtidig giver GTC mulighed for at følge virksomhederne efter forløbet via et alumni-netværk. Specialet introducerer desuden en refleksion over forskellen mellem Personas og Company Personas som et værktøj for service designere og virksomheder til at analysere og visualisere forretninger samt støtte analyse og syntese af research. Afslutningsvis gives anbefalinger og værktøjer til, hvordan GTC kan implementere servicekonceptet.
This thesis explores how Green Tech Challenge (GTC) can manage a transition phase to develop a post-service offering by strengthening relations between startups through co-creation. The process follows a design thinking approach and employs Design Sprints with GTC stakeholders across the stages of understanding, defining, ideating, prototyping, and testing. Based on this process, it proposes the service concept Physical Network Meeting, a face-to-face networking session during the program that addresses alumni needs for interaction and relationships while enabling GTC to follow businesses afterward through an alumni network. The thesis also reflects on the distinction between Personas and Company Personas as a tool to help service designers and companies analyze and visualize businesses and support research analysis and synthesis. It concludes with recommendations and tools for how GTC should implement the service concept.
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