A master thesis from Aalborg University
Strategy Alignment of Business and IT in Product Service Systems: A study case of its impact in the success of digital initiatives implementations
Author(s)
Term
4. Semester
Publication year
2018
Submitted on
2018-07-31
Pages
95 pages
Abstract
In the digital era, the importance of digital technologies for the success of any business model is palpable. The role of IT is less of a supporting tool and more of a business enabler or even more that of a business driver, this is very evident in the implementation of product-service systems and initiatives that are only possible through digital technologies. It is important then to understand what the factors that contribute to a successful implementation are. Research has focused on the alignment of Business and IT strategies as a key driver of success. This research will explore the stakeholders, roles and challenges of a product-service system implementation and how the strategy alignment of Business and IT affects such implementation.
Keywords
Strategy ; alignment ; business ; it ; servitization ; digital ; customer ; engagement ; pss ; strategy ; customer engagement
Documents
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