Stakeholder engagement within strategic environmental management.The case of Port of Aalborg.
Author
Mortensen, Lucia
Term
4. Term
Publication year
2016
Submitted on
2016-06-01
Abstract
Bæredygtighed er blevet et mål for mange havne globalt. At mindske klima- og miljøpåvirkninger fra havneaktiviteter og bruge færre ressourcer er allerede en integreret del af udviklingen. I stigende grad lægger havnemyndigheder dog vægt på en proaktiv og strategisk miljøindsats—altså at arbejde målrettet og på forkant frem for kun at reagere. Denne tilgang bygger på at inddrage havnens interessenter: havnemyndigheden, kundevirksomheder, det omkringliggende samfund, rådgivende virksomheder samt lokale og regionale myndigheder. Systematisk interessentinddragelse kan skabe gensidigt fordelagtige relationer og synergier, som giver merværdi—miljømæssigt, socialt og økonomisk—og øger chancen for succes. Port of Aalborg har sammen med Aalborg Universitet igangsat projektet med arbejdstitlen 'Strategic Environmental Development', en ambitiøs strategisk satsning på at skabe merværdi gennem proaktiv miljøledelse. Havnen har gode relationer til mange interessenter, men mangler et egentligt strategisk system for interessentinddragelse. Der findes mange metoder til interessentinddragelse, og det er en udfordring at vælge én, der passer til projektets behov. Inspiration fra førende europæiske havne, især Port of Rotterdam, er derfor vigtig. Port of Rotterdam har ambitionen om at blive verdens mest bæredygtige havn og har mange års erfaring med interessentinddragelse. Ved at skabe overblik over forskellige tilgange til interessentinddragelse søger projektet at udvikle en strategisk model for Port of Aalborg og Aalborg Universitets initiativ.
Sustainability is now a goal for many ports worldwide. Reducing the climate and environmental impacts of port activities and using fewer resources are already part of port development. Increasingly, port authorities also emphasize a proactive, strategic environmental approach—working deliberately and ahead of problems rather than only reacting. This approach centers on engaging stakeholders: the port authority, customer companies, nearby communities, consulting firms, and local and regional authorities. Structured stakeholder engagement can build mutually beneficial relationships and synergies that create environmental, social, and economic value and improve project success. Port of Aalborg and Aalborg University have launched a project with the working title 'Strategic Environmental Development'—an ambitious strategic commitment to create added value through proactive environmental management. The port maintains good relations with many stakeholders, but lacks a formal strategic system for stakeholder engagement. Many methods for stakeholder engagement exist, and selecting one that fits the project is challenging. Inspiration from leading European ports, especially the Port of Rotterdam, is therefore crucial. The Port of Rotterdam aims to become the world’s most sustainable port and has years of experience involving stakeholders. By reviewing different stakeholder engagement methodologies, the project seeks to develop a strategic engagement model tailored to Port of Aalborg and Aalborg University’s initiative.
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