A master thesis from Aalborg University
Sikre profitabilitet i den danske foto industry for detailhandlen
[Ensuring profitability in the Danish photo industry for retailers]
Author(s)
Term
4. Term
Publication year
2009
Submitted on
2009-01-06
Pages
109 pages
Abstract
The dissertation aims to investigate how retailers can increase or ensure long term profitability in a market with intense price competition and producer-driven value chains. By analysing the characteristics of the retailer and the industry, strategic possibilities are presented which can increase profitability.
Specialet søger at undersøge hvordan detailhandlen can forbedre eller fastholde langsigtet profitabilitet i et market underlagt intens pris-konkurrence og værdikæder styret af producenter. Ved at analyse særegenskaberne ved detalhandlerne og industrien, præsenteres strategiske muligheder for at forbedre profitabiliteten.
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