Servitization of the Danish Manufacturing Industry.
Authors
Ropota, Sergiu-Andrei ; Moreno Prospero, Joaquin Pedro ; Korli, Samuel
Term
4. term
Publication year
2020
Abstract
This thesis investigates how servitization—the integration of services with physical products—is unfolding in the Danish manufacturing industry. Motivated by global competition and evidence that many Danish manufacturers still offer few or no services despite the country’s strong innovation profile, the study addresses two core questions: What is the current stage of servitization, and what drivers, challenges, and enablers shape Danish firms’ moves toward service-based offerings? Methodologically, it employs a qualitative multiple-case study of three manufacturers in North Jutland from different industries, complemented by interviews with company representatives and industry experts and informed by the relevant literature. The analysis explores firms’ motives, bottlenecks, and implications for business models and customer relationships. While detailed results are beyond this excerpt, the study identifies context-specific industry structures, drivers, and challenges shaping servitization in Denmark and offers practice-based insights for manufacturers initiating or advancing service-led strategies.
Dette speciale undersøger, hvordan servitisering – integration af services med fysiske produkter – udfolder sig i den danske fremstillingsindustri. Motiveret af global konkurrence og tegn på, at mange danske producenter trods et højt innovationsniveau stadig tilbyder få eller ingen services, adresserer studiet to hovedspørgsmål: Hvad er branchens nuværende servitiseringsniveau, og hvilke drivkræfter, barrierer og muliggørere præger danske virksomheders bevægelse mod servicebaserede løsninger? Metodisk anvendes et kvalitativt fler-casestudie af tre nordjyske virksomheder fra forskellige brancher, suppleret med indsigter fra interviews med virksomhedsrepræsentanter og brancheeksperter og understøttet af relevant litteratur. Analysen belyser virksomheders motiver, flaskehalse og konsekvenser for forretningsmodeller og kunderelationer. De detaljerede resultater ligger uden for dette uddrag, men studiet identificerer kontekstspecifikke strukturer, drivere og udfordringer, der former servitisering i Danmark, og tilbyder praksisnære indsigter til virksomheder, der vil igangsætte eller udbygge servicebaserede strategier.
[This apstract has been generated with the help of AI directly from the project full text]