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A master's thesis from Aalborg University
Book cover


Re-evaluating Media in Slovakia: What the evidence reveals about true worth of media for brand marketers

Translated title

Author

Term

4. term

Education

Economics and Business Administration (International Marketing), Master

Publication year

2019

Submitted on

Keywords

marketing effectiveness ; brand building ; advertising media ; digital media ; traditional media ; media selection criteria ; advertising media attributes ; advertising theory ; weak theory ; strong theory

Documents

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