Qualifiq -: a digital competence system for larger organisations
Translated title
Qualifiq -: et digitalt kompetence værktøj til større organisationer
Author
Jacobsen, Heidi Vinberg
Term
4. term
Publication year
2015
Submitted on
2015-06-01
Abstract
This thesis presents a case study at the Danish insurer Alm Brand that explores how professional competences can be defined, structured, and made actionable in a large organization. Building on a literature review and a phenomenological perspective, the study models a context-specific definition of professional competence for Alm Brand. Semi-structured interviews across E-business, Business Development, Marketing, and IT showed that while the definition was accepted, employees rarely think explicitly in terms of “competences” in daily work, and that a competence system only adds value if it supports concrete action and collaboration. Interview-based requirements were analyzed (grounded approach) and translated into digital design principles (informed by Norman’s principles) and mock-ups of Qualifiq, which were then discussed in an expert user test. Key features requested by employees included employee profiles with competence and experience tagging, a question–answer forum, recording experiences with external resources, project-based peer evaluations and recommendations, and the ability to follow colleagues. The thesis concludes that it is feasible to build a solution that visualizes and operationalizes internal competences in large organizations and recommends further iterative testing of modules and functions to determine how Qualifiq can best support Alm Brand’s everyday work.
Dette speciale er et case‑studie hos forsikringsselskabet Alm Brand, der undersøger, hvordan professionelle kompetencer kan defineres, struktureres og gøres anvendelige i en stor organisation. Med udgangspunkt i en litteraturgennemgang og en fænomenologisk tilgang blev en praksisnær definition af faglig kompetence modelleret til Alm Brands kontekst. Semistrukturerede interviews på tværs af E-business, Business Development, Marketing og IT afdækkede, at definitionen blev accepteret, men at medarbejderne sjældent tænker eksplicit i ”kompetencer” i hverdagen, og at et kompetencesystem kun skaber værdi, hvis det understøtter konkrete handlinger og samarbejde. Krav fra interviewene blev analyseret (grounded approach) og omsat til digitale designprincipper (bl.a. inspireret af Normans principper) og mock-ups af Qualifiq, som efterfølgende blev drøftet i en ekspert-brugertest. Centrale funktioner, som medarbejderne efterspurgte, var medarbejderprofiler med tagging af kompetencer og erfaringer, spørgsmål–svar-forum, registrering af erfaringer med eksterne ressourcer, kollegaevaluering og anbefalinger på projekter samt muligheden for at ”følge” kolleger. Specialet konkluderer, at det er muligt at udvikle en løsning, der synliggør og operationaliserer interne kompetencer i større organisationer, og anbefaler yderligere iterativ afprøvning af moduler og funktioner for at afdække, hvordan Qualifiq bedst understøtter Alm Brand i daglig praksis.
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