Private developers' motivation for BREEAM Communities and the implications for sustainable urban development
Author
Fredriksen, Eline
Term
4. Term
Publication year
2015
Submitted on
2015-06-01
Pages
83
Abstract
Den voksende bekymring for klimaforandringer og ikke-bæredygtig udvikling har øget interessen for bæredygtighed. For at håndtere udfordringer som klimaforandringer og urbanisering er der udviklet certificeringsordninger, der opstiller mål for social, økonomisk og miljømæssig bæredygtighed. Med øget medieopmærksomhed og forbrugerkrav er bæredygtighed blevet en megatrend i erhvervslivet. I denne sammenhæng er BREEAM Communities (en tredjeparts-certificering og vurderingsstandard for større udviklingsområder, vurderet af en uafhængig instans) trådt ind på det norske marked, og en norsk oversættelse er undervejs. Mens oversættelsen færdiggøres, har tre private udviklere anvendt ordningen i deres projekter. Dette studie undersøger, hvorfor private udviklere vælger BREEAM Communities, hvilke forhold der knytter sig til deres motivation, og hvilket potentiale ordningen har for at fremme bæredygtig byudvikling i Norge. Analysen bygger på tre semistrukturerede interviews med udviklerne bag pilotprojekterne og en online spørgeskemaundersøgelse blandt private udviklere i Norge. Resultaterne peger på en tendens: udviklernes hovedmotivation er den markedsmæssige værdi, en certificering kan give. Undersøgelsen indikerer også, at økonomiske hensyn ofte er styrende i planlægningen. Denne prioritering kan begrænse BREEAM Communities' potentiale til at fremme bæredygtig byudvikling.
Growing concern about climate change and unsustainable growth has increased interest in sustainable development. To address challenges such as climate change and urbanisation, certification schemes have emerged that set goals for social, economic and environmental sustainability. With media attention and consumer demand, sustainability has become a business megatrend. In this context, BREEAM Communities (a third-party certification and assessment standard for large-scale development areas, evaluated by an independent body) has entered the Norwegian market, and a Norwegian translation is underway. While this translation is being prepared, three private developers have used the scheme to guide their projects. This study explores why private developers choose BREEAM Communities, what issues may be linked to their motivations, and how the scheme might promote sustainable urban development in Norway. The analysis draws on three semi-structured interviews with the developers behind the pilot projects and an online survey of private developers in Norway. The findings suggest a tendency that developers are primarily motivated by the marketing value that certification can provide. The results also indicate that economic considerations tend to dominate planning decisions. This emphasis on economics may limit BREEAM Communities' potential to promote sustainable urban development.
[This abstract was generated with the help of AI]
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